Tony Hawk Campaign
Tony Hawk was a dog available for adoption at Cincinnati Animal CARE who was in a foster home for 2.5 year. Thanks to this dedication adoption promotion campaign, Tony found his future home! Tony used a wheel-chair part-time which turned off potential adopters. This campaign aimed to show that Tony was just a normal dog deserving of a home as much as any other.
Social Media Marketing
Harnessing the power of Cincinnati Animal CARE’s active social media followers, we prompted our community to share his story, purchase campaign merch, and pledge their support for his campaign to find a future home. We played off the upcoming election season to garner support from new followers. Through dedicated photo shoots with Tony and his fans, multiple event appearances, and news interviews, we found Tony his future home.
Shelter campaigns to get dog in wheelchair adopted after 3 years at Cincinnati Animal Care
“He’s not paralyzed in the back. He’s just at a weird angle,” said Livingston. She said that Tony doesn’t require any special vet visits, medication, or even attention. Aside from being super fast and cute, he's also a very smart dog.
