UNLEASHED: The Power of Love

UNLEASHED: The Power of Love is Cincinnati Animal CARE's annual fundraising gala, celebrating the organization's lifesaving impact while raising critical funds for animal welfare programs. The 2025 event marked five years of lifesaving, sharing powerful stories of rescue, recovery, and adoption to inspire community support.

While the event branding was created by Saatchi X, I led the execution of the brand across all event marketing, fundraising, and on-site materials to create a cohesive experience that drove attendance, donations, and engagement.

My Role

As lead designer and marketing coordinator for the event, I partnered with leadership, development staff, and the social media specialist to plan and execute a multi-channel campaign promoting ticket sales, fundraising, and event participation.

I designed and produced print and digital assets including event signage, storytelling displays, social media graphics, email newsletters, event page graphics, and the event program booklet featuring sponsor advertisements. I also developed a video compilation highlighting the journeys of animals whose lives were transformed through Cincinnati Animal CARE's programs, reinforcing the impact of five years of lifesaving work.

 
 

Responsibilities

  • Executed the UNLEASHED brand across print, digital, and event materials

  • Designed event signage, storytelling displays, and environmental graphics

  • Created the event program booklet, including sponsor advertisements

  • Developed social media graphics, email campaigns, and event page assets

  • Produced the Choose Your Lifesaving Adventure interactive video experience

  • Coordinated content gathering and campaign execution with internal teams

  • Supported General Admission and VIP ticket sales through integrated marketing efforts

Results

  • Generated $35,155 in ticket sales

  • Raised $46,720 in event donations

  • Delivered a cohesive branded experience across all event touchpoints

  • Increased sponsor visibility through print and digital placements

  • Engaged donors through compelling storytelling celebrating five years of lifesaving at Cincinnati Animal CARE