Giving Tuesday Campaign

For Cincinnati Animal CARE's 2025 Giving Tuesday campaign, I developed and executed a multi-channel fundraising strategy centered around Calgary, a critically ill puppy whose recovery journey resonated deeply with our community. The campaign was distributed across social media, email marketing, and web to maximize donor engagement.

As the project lead, I identified and developed the featured story, coordinated with Calgary's foster family to gather impactful photo and video assets, and crafted campaign messaging that balanced emotional storytelling with a clear, action-oriented fundraising appeal. I also managed content deployment across all channels and monitored performance throughout the campaign.

The campaign significantly exceeded expectations, surpassing the original fundraising goal of $10,000 and generating more than $30,000 in donations within one week. The majority of contributions were received within the first 72 hours, demonstrating the effectiveness of the campaign's storytelling, audience engagement strategy, and cross-channel execution.

Responsibilities

• Campaign strategy and creative direction

• Story selection and narrative development

• Asset procurement and coordination with foster family

• Copywriting for email, web, and social media

• Multi-channel campaign execution

• Performance monitoring and optimization

Results

• Raised $30,000+ in one week

• Exceeded fundraising goal by 300%

• Majority of donations secured within the first 72 hours

• Increased donor engagement through emotionally driven storytelling and strategic calls to action